To understand how Eric Massa can win in the 29th, we need to treat it like a mini red state. Though the 29th is situated in one of the bluest states in the nation, it is rural and mainly Republican.
The good news is that quite a few Democrats who have been re-elected in rural red states with demographics similar to the 29th. Most of them got elected by using a political strategy pioneered half a century ago by a politician who's now the butt of everyone's jokes.
George McGovern -- yes, that McGovern -- is remembered for so many bad things that we tend to forget that he was a superb practical politician. McGovern is dishwater dull on the stump and liberal as they come, yet he was regularly elected and re-elected in one of the reddest and most rural states in the union.
McGovern's experience is relevant to the Massa/Kuhl campaign because, in many practical and historical aspects, Massa's candidacy closely resembles McGovern's in South Dakota. McGovern's first race, for Congress in 1956, was in a state that had no real Democratic party and no statewide Democratic office holders. Massa is in much better shape, since he actually has a party that supports him. But the rest of the parallels are striking:
Both candidates have compelling personal stories during a time of national insecurity.
It's easy to forget in the aftermath of Vietnam that McGovern was a highly decorated war hero. McGovern's personal story gave him credibility on issues of "loyalty", which was critically important during the height of the cold war in a state where one of the senators was a big player in the McCarthy committee.
Unfortunately, the current political climate has a number of parallels to 1956. Dissent or even discussion of the war in Iraq is branded as borderline-traitorous. Like McGovern, Massa's history as a Navy vet make it hard to attack his loyalty or concern for the military.
Both races feature undistinguished Republican incumbents, lawyer-turned-legislators who have done nothing remarkable (good or bad) during their terms.
John R "Randy" Kuhl Jr is as undistinguished in person and in legislative record as McGovern's opponent, Harold Lovre , a small-town lawyer turned legislator and congressman who sank without a trace after losing in '56.
Each of them started their races early and began by crossing their districts building up a base of personal support.
McGovern spent his time before the '56 election criss-crossing the state, sometimes sleeping in his car. During his travels, he collected small donations and wrote up index cards about anyone he met who seemed at all sympathetic to his candidacy. Those cards formed the basis of a database that he used for the rest of his political career. His goal was to collect a set of McGovern supporters. This group, many of whom were registered Republicans, continued to split their tickets to vote for him as he was re-elected to the House and later elected and re-elected to the Senate.
Similarly, Massa prides himself on being the first candidate of either party to announce for the '06 race. He's spent two years visiting the residents of the 29th. The bulk of his financial backing comes from individual contributors. Instead of index cards, he's using new technology like blogs and his website to communicate with and help build a cadre of Massa contributors and volunteers.
Both men ran as centrists on touchy issues, and experts on district issues.
Though McGovern is the most "notorious" living liberal, he carefully tailored his positions to avoid hot buttons. Like Massa, he opposed gun control because guns meant hunting, not urban assault, for his rural constituents.
He was also intimately acquainted with agricultural issues and championed the cause of beleaguered family farmers. Likewise, Massa hits hard on issues of free trade and its effects on manufacturing in his district.
Unfortunately for Massa, there's one distinct difference between this year's race and the '56 McGovern victory: the role of the TeeVee. It was nil 50 years ago. Today, 30-second ads lower the quality of discussion and raises the price of admission for congressional campaigns. In the last few weeks of the race, Massa will be hard-pressed to compete with a better-funded opponent.
Other than this important difference, Massa's grassroots campaign has run every play from a venerable and effective 50 year-old playbook. The results might be just as surprising in NY-29 as they were in SD-1 long ago.
Comments
Good post. I like that people are thinking about what worked about McGovern instead of just the conventional wisdom. He did come from 3% in the early primary season to win the nomination by grassroots efforts.
Thanks. Stephanie Herseth, who has the SD congressional seat, shows it still can be done in a state that's a lot redder than the 29th. Her win was a combination of weak opponent plus good campaigning. She also lost in '02 against a stronger opponent. That loss laid the groundwork for her '04 win against a weaker opponent. Sometimes you need a strong candidate and a couple of tries.