"Touches"

Get out the vote (GOTV) efforts often talk about how many times the campaign "touches" a voter. Here's how I've been "touched" in the last week:

  • I've received three anti-Kuhl mailers from the DCCC. They are all essentially the same as this one, concentrating on jobs lost because of trade agreements.
  • I've gotten two robo-calls from "Accountable America". The first one pointed out that Kuhl received $300K from investment bankers and CEOs that caused the financial meltdown. The second concentrated on money Kuhl has taken from lobbyists. Both ended by urging me to call Congressman Kuhl and ask him what he would do to save Social Security.

Neither of these touches is very high-quality. In 2006, I wrote about a study that showed that the most effective GOTV efforts relied on human contact. There's been none of that so far in the 29th.

Perhaps the least effective "touch" I saw this week was targeted at Republicans on my street. On Saturday, a windy and rainy day, someone hung literature packets from mailbox flags. The wind soon blew them away and the street was littered with plastic bags containing sodden campaign fliers. Unfortunately, a lot of money spent in campaigns goes to wasted efforts like that one.