The National Republican Congressional Committee (NRCC) is launching robocalls in the 29th which will try to link Eric Massa with Nancy Pelosi. There are also radio and TV ads, but it's not clear if any of those are going to show in the district.
Linking Pelosi with Massa is a long-time Republican strategy that didn't work out too well for Randy Kuhl. Pelosi's approval rating is as good or better than Congress' overall, it pretty much tracks Congressional Democrats' ratings, and it completely overwhelms Congressional Republicans. Republicans are between 18-30% approval, versus 43-50% for Democrats.
While the Republicans flail around trying to find an unpopular Democrat to link to Massa, unless trends change, Massa's job in 2010 will be much simpler. He just needs to point out that his opponent is a Republican.